Rocket Media Brand Guidelines
Confident. Unapologetic. Driven. This is the definitive guide to the Rocket Media brand identity — a reference for anyone crafting experiences in our name.
The Logo
The Rocket Media logo (the “meatball” rocket mark and wordmark) is the cornerstone of our identity. Maintain clear space, never distort or recolor it, and use the approved color, white, and black variations on appropriate backgrounds.
Color System
Our primary palette is Rocket Green (#53B547), White (#FFFFFF), and Outerspace Black (#232323). Secondary accent colors: Booster Blue (#3CA5FF), Ignition Yellow (#FFD62C), Nebula Purple (#8460A9), and Nova Pink (#D95389).
Typography
Titillium Web is used for headings and Open Sans for body copy, establishing a confident, modern, and highly legible type system across digital and print applications.
Voice & Tone
Rocket Media writes with confidence and clarity. We are grounded, specific, and human — avoiding hype, jargon, and clichés. Every word should earn its place and reflect a brand that is confident, unapologetic, and driven.
What this guide covers
- Logo usage and clear space
- Color system and design tokens
- Typography and type scale
- Buttons and UI components
- Voice and tone guidelines
- Spacing and layout
- Iconography
- Real-world applications and mockups
- Motion and animation
- Brand tokens (CSS, Tailwind, JSON)
- Trademark and legal usage
- Downloadable brand assets
Rocket Media, LLC · Gilbert, AZ · rocketmedia.com
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